The goal
What we found
Your homepage sometimes loads with no headline and no button
What it costs: This is the exact page your Google ads and your organic search results send people to. Every visitor who lands during one of those failed loads sees a dark photo with nothing to read and nothing to click, then leaves.
The fix: Turn off the entrance animation on the headline and both buttons so they're visible by default, animation optional, content never hidden behind it.
Your Google ads haven't shown to anyone since 24 August
What it costs: We can't see why from outside, could be budget, a paused campaign, or a disapproval. Either way, whatever this account has been paying for isn't reaching anyone right now.
The fix: Log into the account this week and check status, budget and any policy notices. If it's meant to be running, find out why it isn't.
Your backlink profile is being used to sell backlinks, literally
What it costs: About 92% of the domains linking to your site are flagged as spam by Ahrefs. Your domain authority already collapsed from 21 to 0 once, between February and April 2026, before this second wave even arrived. This is the kind of profile Google's own spam systems are built to catch.
The fix: Export the full referring domain list and file a disavow in Search Console for the link seller and PBN domains.
200 people a month search "switchboard upgrade perth". You don't show up for it.
What it costs: A switchboard upgrade is worth $800 at the low end. Even 2 of those 200 searches becoming a booked job a month is $1,600 on a term with zero competition, and it's the job that opens the door to EV chargers and aircon work at the same house later.
The fix: Build one page targeting this exact phrase, with a real price on it. See the full page below.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, I'm around this week, send me a message below and I'll give you a call.
Thanks,
Chris