SAL Marketing Group

ACS ElectricalMarketing Audit and Landing Page

Every month about 520 Perth homeowners want an EV charger fitted. Right now Google sends them to someone else.

1
New page, built for EV charger searches
~520
EV charger install searches a month in Perth
0
Visits a month from Google to your EV charger page
~3 a week
New EV jobs to quote, from $50 a day

How it works.

1Someone searches"ev charger installation perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want an EV charger.

~520 searches a month

That's how often Perth searches for an EV charger install. This page answers them.

Preview of the EV Charger Installation Perth landing pageA
For Perth homeowners getting a charger

EV Charger Installation Perth

"ev charger installation perth", "ev charger installation", "home ev charger installation"

See your landing page

What the page does

  • Leads with your licence, 20 years and your Google reviews
  • Asks about the switchboard first, so quotes don't blow out
  • Short tap-through form, and click-to-call on phones
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Joondalup can find you. EV customers can't.

What's working

Top 3
on Google Maps for "electrician joondalup". That's your home turf.
Emergency cost guide
73
Reverse-cycle guide
59
Solar switchboard guide
20

Visits a month from Google, by page. About 220 in total.

  • Your homepage shows 52 Google reviews. People mention Dane by name.

What you're missing

When someone in Perth searches for an EV charger install, they find ChargingWA, not you. They book before they ever see your page.

0 visits
a month from Google to your EV charger page.
"ev charger installation perth"
260
"ev charger installation"
210
"home ev charger installation"
40

Perth searches a month you don't show up for.

  • ChargingWA has a page for each job, like "Residential EV Charger Installation in Morley".

Sources: Ahrefs, Australia, 29 Oct 2026 (estimates); Google results checked by Ahrefs, 26 and 27 Sep 2026; your website, fetched 29 Oct 2026.

3 What Perth is searching for

EV charger searches are growing fast.

+37% in the last six months

From about 440 searches a month to about 600.

EV charger install searches in Perth, by month

02505007501,000Oct 25: 330 searchesOctNov 25: 260 searchesNov260Dec 25: 270 searchesDecJan 26: 380 searchesJanFeb 26: 410 searchesFebMar 26: 970 searchesMar970Apr 26: 700 searchesAprMay 26: 620 searchesMayJun 26: 500 searchesJunJul 26: 640 searchesJulAug 26: 560 searchesAugSep 26: 580 searchesSep
Show as a table
MonthSearches
Oct 25330
Nov 25260
Dec 25270
Jan 26380
Feb 26410
Mar 26970
Apr 26700
May 26620
Jun 26500
Jul 26640
Aug 26560
Sep 26580
Other searches, and what we'd leave out
  • Emergency electrician searches: about 670 a month. You already have a page for these.
  • Switchboard upgrade searches: about 160 a month. You have a page for these too.
  • We'd leave out "ev charger perth" (about 210 a month). Many of those people want a public charging station.
  • We'd also leave out "switchboard upgrade cost". Those people are mostly comparing prices.

Source: Google Ads Keyword Planner, Perth WA, pulled 29 Oct 2026.

4 What it could bring in

About 3 new EV jobs to quote every week.

That's the quiet weeks filled.

Google forecasts about 13 enquiries a month at $50 a day, about $116 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 30 Oct 2026.

If 5 in 100 enquire
6.5
leads a month
$231 per lead
If 10 in 100 enquire
13
leads a month (our base case)
$116 per lead
If 20 in 100 enquire
26
leads a month
$58 per lead
The numbers behind the forecast

At $50 a day (about $1,500 a month), Google expects about 130 clicks in 30 days. That's about $11.57 a click. Doubling the budget adds only 11 clicks, because the ad only shows when someone in Perth searches.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,500130$11.576.513.025.9
$50 a day, bids capped at $20$1,155116$9.965.811.623.2
$30 a day, bids capped at $30$900105$8.585.210.521.0
$100 a day, bids capped at $30$1,861141$13.227.014.128.1

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 30 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "public"), which we'd add. Forecasts move week to week.

What each job is worth

A home EV charger install starts around $600.

Some boards need an upgrade first. That starts around $800.

What it takes to pay for itself

Google costs about $2,800 a month, ads and management. 5 charger installs covers it, or 2 with a board upgrade.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with switched his ads on, and his phone started ringing within two days: 19 enquiries in the first 46 hours, 29 by the end of the week.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your EV charger landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Chargers you fit, hours, a job photo.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Every page has a Google Ads "Purchase conversion" snippet in its header. It sits above the Google tag, and in our test it didn't send. If it's meant to count enquiries, it belongs on the page people see after the form.
  • Your pages load two separate GA4 tags (G-MPQB9876R0 and G-QJ32WGV9J9) plus Tag Manager. Check which one you actually read.
  • Your sitemap lists suburb pages twice, like /electrician-cervantes/ and /electrician-cervantes-new/. It also lists /cart/, /checkout/ and /my-account/. Pick one page per suburb and drop the shop pages.
  • Your EV page has no "from" price, no charger brands and no reviews. Adding them helps people choose you.

Source: your website and sitemap, fetched 29 Oct 2026, loaded in a browser with Google's tags blocked so nothing was recorded.